We’ve all heard it, time and time once more: video is the brand new king.
It’s one of the best performing type of on-line content material. And in just some brief years, virtually all on-line visitors will go to movies.
Is it a fad? I definitely don’t consider so – video is here to stay. New know-how may seem in the close to future and change how we watch movies, however at the finish of the day, video will still be a factor. It’s something we completely love to see.
On social media, video is outperforming all different types of content material – some studies say that video generates 1200% more shares than each text and picture updates combined.
And all major social networks now have no less than one video format – even LinkedIn has turned highly visible.
So how do you leverage extra video on your social media?
On this weblog submit, learn how to create partaking social media videos persistently.
- 1 What are your social media objectives?
- 2 Arising with video ideas
- 3 Greatest practices and helpful ideas for creating partaking social media videos
- 4 Conclusion
Before you begin creating any new video content material, evaluate your social media advertising goals – how can video aid you achieve these goals?
Video can be utilized for quite a lot of causes, including:
- Boosting model consciousness and reaching a wider viewers
- Boosting your social media engagement
- Generating extra conversions and gross sales from social media
- Generating extra visitors from social media
Maintain these objectives in mind – you’ll need to think about them if you start planning your social media video ideas so to create videos that allow you to reach your goals quicker and extra successfully.
Arising with video ideas
One of many questions that I hear come up lots is “what types of videos should I create?” (often together with “how do I create videos?”) – fortunately, there are fairly a number of totally different choices plus I’ll share a few of my prime ideas for arising with video ideas:
- Product movies: these might be how-to or explainer videos, videos merely highlighting the product ultimately or explaining how the product (or a sure function) works. An amazing instance of that is Slack’s “So Yeah, We Tried Slack…” video that not solely explains what Slack is and how it works, however it additionally serves as a terrific and extremely partaking ad for their product; plus, it’s quite funny too:
- Model videos: comparable to product videos, but the focus is all on the model – its values, firm culture, the staff and every little thing else that makes up a brand.
- Videos that provide worth to your audience: how-to movies and useful ideas movies. Whatever area of interest you’re in, there’s some way to showcase your information and supply value to your audience; plus, you should use your personal content for inspiration. For example, I might promote this weblog submit with a video that covers a small a part of this article – one thing like “5 Amazing tips to create engaging social media videos”.
- Case studies: case studies can construct up belief and showcase your brand worth. Share the successful tasks you worked on, hold interviews together with your past and present shoppers and present viewers why these shoppers beloved to work with you.
Listed here are a few of my greatest ideas for creating partaking social media movies that get outcomes:
Use storytelling parts
In order to compel individuals to watch your movies until the top, and even higher, share them out, you need to leverage storytelling methods that hold individuals interested – and engaged.
For instance, check out this video from Nike’s Instagram account:
This video has the facility to evoke robust feelings in viewers; what’s extra, due to its storytelling methods, it makes you want to watch it until the top to discover out the remainder of the story.
And that’s the reason storytelling is so necessary when creating movies, notably in case you’re not offering any obvious worth to your viewers (comparable to educating them a few subject they’re considering). They conjure up robust emotional responses from the viewer which, on the end of the day, will make them need to interact and share and the video will stay with them for longer (and consequently, the affiliation together with your brand).
All the time use subtitles
Some individuals watch movies on social media with the sound on; however, on the similar time, a lot of people watch them with the pontificate – more than likely because they’re checking their social media on their telephones.
If your video isn’t straightforward to perceive with its pontificate, this can probably lead to one end result – many viewers will shut it and transfer on.
Every video you create for social media ought to be easily comprehensible each with the sound on and with the pontificate; the simplest method to do this is to create a video with music and/or a voiceover and simply add subtitles each time wanted.
Fortunately although, most video creation instruments supply this feature. For instance, you should use something like Quik by GoPro to edit together your video clips and images, as well as add text overlay to each scene:
When you’ve downloaded it on your telephone, all you want to do is choose the pictures and video clips you need to use and Quik will do all the remaining for you. You’ll just want to select a format, in addition to add your text overlay.
Optimize your videos for various platforms
Once you’ve created an awesome social media video, it may be tempting to just share it out all over the place. Nevertheless, every social community is totally different and makes use of totally different formats; not to point out, its customers have totally different expectations from the actual content of the video.
Everytime you create a new social media video and need to share it on numerous platforms, ensure that it’s optimized for each platform, from the content of the video (and its length) to the actual format of the video.
To assist, you need to use Wave.video; it’s a free online video creator that has 30+ totally different formats/sizes that you could change to with a couple of clicks. Plus, they’ve a huge library of free video clips and images that you should use in your video (so no footage crucial, although you possibly can add your personal content material too) and you may easily add subtitles/text overlay, as well as customize your videos to your liking.
As you’ll be able to see above, there’s additionally a powerful choice of templates for all types of various occasions; all you need to do is decide a template, customise it, change or add new movies and pictures, change the format of your video as many occasions as you want and hit publish.
Present, don’t tell
Because you’re utilizing such a strong and visible medium, you want to benefit from it and present your readers what you want them to see – not inform them. That’s not to say that you simply shouldn’t use voiceover and music; relatively, it’s about ensuring that the video clips and images you employ in your video convey their message efficiently.
For instance, if you’d like to create a video to promote one in every of your products, you shouldn’t just show some brief movies concerning the product and use the voiceover function (or subtitles) to explain what your product can do. What you need to do as an alternative is present your product in action and solely use voiceover or subtitles to improve your video.
GoPro is likely one of the masters at doing this; their social media videos all the time present their totally different products in action. For instance, check out their video under, selling the GoPro Hero7 Black:
You don’t see a bunch of specs or long explanations of why you should purchase their product; you don’t actually need to, as you’re seeing it in action and how nicely the product works even with all of the bumping and grinding of a snow bike in motion.
Get your viewers interested from the first few seconds
Clearly, we all need individuals to watch our movies from start to finish. However there’s so much content obtainable that it can be troublesome to convince viewers to watch your content and not simply leap over it – until you hook them from the primary few seconds of your video.
You are able to do this either by shortly explaining from the beginning of the video what the viewer will get out of it or by hooking them with lovely visuals that appeal to their consideration.
Here’s a terrific example of a video from Ben & Jerry’s Instagram account:
It begins by displaying you what the final end result will appear to be and instantly explains what the video will train you – how to make 2-ingredient ice cream bread. And that’s undoubtedly too delicious-sounding to miss out on.
Get straight to the purpose
Social media is a spot for bite-sized content material – brief, sweet and straight to the purpose. Ideally, attempt to maintain your personal videos brief – until you’re publishing them on YouTube or Instagram’s IGTV.
In any other case, brief and candy is greatest – anyplace from a couple of seconds to 60 seconds as any more than that, and other people gained’t watch your video till the top.
Oreo is likely one of the manufacturers that have mastered the art of brief movies; lots of their videos last just a few seconds however are still highly entertaining – they usually’re getting their message throughout too:
Comply with the information and methods outlined on this article and you’ll be properly in your approach to creating some awesome social media videos. Nevertheless, be sure that as you begin posting up these movies that you simply’re also rigorously monitoring their outcomes and studying from them.
What can you do to improve your social media videos and generate higher outcomes?
Visitor writer: Lilach Bullock is very regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Road. She’s a massively related and extremely influential entrepreneur. Listed in Forbes as one of many prime 20 ladies social media power influencers and was topped the Social Influencer of Europe by Oracle. She is listed as the primary Influencer in the UK by Profession Specialists and is a recipient of a International Ladies Champions Award for her outstanding contribution and management in enterprise. Take a look at her website Lilach Bullock or connect together with her on LinkedIn.